NEW COLLECTION · 2026
Heritage Woven
for Today
Contemporary silhouettes shaped by craft, culture and everyday elegance.
THE IVORY EDIT
A Quiet Kind
of Remarkable
Heritage-inspired detail, reimagined in a lighter and effortlessly modern language.
CRAFTED FOR NOW
Rooted in Craft.
Made for Now.
Expressive colour and thoughtful silhouettes for celebrations and beautifully ordinary days.
JUST IN
New Arrivals
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Co-ord Sets
Mehr Co-ord Set
₨ 9,950 Choose size This product has multiple variants. The options may be chosen on the product page -
Kurtas
Zehra Embroidered Kurta
₨ 6,450 Choose size This product has multiple variants. The options may be chosen on the product page -
Ready to Wear
Afsana Three Piece
₨ 13,500 Choose size This product has multiple variants. The options may be chosen on the product page -
Unstitched
Mahveen Printed Lawn
₨ 5,850 Add to bag
THE SAFRA PHILOSOPHY
Crafted with meaning.
Worn with ease.
We look to textile traditions not as decoration, but as a living language. Each collection brings considered craft to contemporary silhouettes—made in thoughtful quantities, and made to belong in everyday life.
THE SEASONAL EDIT
The Indigo Edit
Deep colour. Intricate threadwork.
An enduring point of view.
MOST LOVED
Bestsellers
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Kurtas
Rumi Indigo Kurta
₨ 8,600 Choose size This product has multiple variants. The options may be chosen on the product page -
Co-ord Sets
Ayla Rose Set
₨ 11,800 Choose size This product has multiple variants. The options may be chosen on the product page -
Ready to Wear
Gulnaar Festive Edit
₨ 15,500 Choose size This product has multiple variants. The options may be chosen on the product page -
Unstitched
Sahar Woven Lawn
₨ 7,250 Add to bag
OUR PROCESS
The Beauty Is
in the Detail
From the hand of the maker to the way a hem falls, every decision earns its place.
TEXTILE
Natural fibres selected for touch, drape and life beyond a season.
CRAFT
Print and embroidery guided by the language of regional making.
FINISH
Quietly considered details that make each piece feel complete.
THE JOURNAL
A Quiet Moment in Safra
Same heritage. A brighter you.
NOTES FROM THE SAFRA CIRCLE
“Beautiful fabric, thoughtful finishing and even better in person.”
MARIAM A. · VERIFIED BUYER
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Join the Safra Circle
New collections, studio stories and early access.